It’s a Hat trick for ‘Illumination Pink’.
Thompson & Morgan is thrilled to have won the 2012 Garden Retail ‘Best New Plant’ award for its exclusive and unique foxglove, ‘Illumination Pink’.
This highly-regarded award is now the third prestigious accolade bestowed upon T&M’s innovative foxglove variety. In May, ‘Illumination Pink’ was named ‘Plant of the Year’ at the world-renowned RHS Chelsea Flower Show. This honour was followed in July by the Anglian Business Award for Innovation.
The well-respected Garden Retail Awards, held last night at Grosvenor House on Park Lane in London, are presented by the horticulture industry’s leading business and professional magazine. Entrants in the Best New Plant Variety category were required to ‘demonstrate innovation and fill a gap in the market for the amateur gardener’. ‘Illumination Pink’ certainly fits the criteria amply. It’s everything that other foxgloves aren’t – a hardy perennial which flowers non-stop for 6 months in never-before-seen colours. Coming first in such an outstanding field of competitors makes the award all the more impressive. Other companies short-listed for awards included Homebase and Dobbies Garden Centres.
Michael Perry, Thompson & Morgan’s new product development manager, was at the ceremony to accept the award and confessed that he was over the moon! “Foxglove ‘Illumination Pink’ is a triumph of plant breeding. It was thought to be impossible, but we managed to create this beautiful new hybrid”. Thompson & Morgan has revealed that over 180,000 plants have been sold since its win at RHS Chelsea Flower Show in May.
Customers can buy 6 plants of Foxglove ‘Illumination Pink’ for £18.99 – a saving £12.99 – from Thompson & Morgan’s website or by calling the order line on 0844 573 1818