Tulip ‘Cupcakes’ christened online
Tulip ‘Cupcakes’ christened online
Tweeter names world exclusive collection
Tulip ‘Cupcakes’
A chance arrangement of tulips has led to the launch of an exclusive new mix by the UK’s most successful horticultural mail order company.
When Sarah King, one of Thompson & Morgan’s designers and a keen amateur photographer, was asked to take some photos of a new range of tulips for one of Thompson & Morgan’s catalogues, she was only too pleased to oblige. Having taken some pictures of each of the new varieties, she scooped them up and put them in a vase on the company’s reception desk.
‘I literally ‘plonked’ them in a vase’, says Sarah, ‘I didn’t want them to go to waste. They are so unusual and with their light fragrance, I thought they would make a perfect arrangement for our reception area’.
The arrangement caught the eye of Michael Perry, T&M’s new product manager, who recognised the potential for a fabulous new tulip collection. ‘We were going to offer the tulips individually to our customers, but having seen how stunning they looked together, we felt that a collection of ALL the varieties would really appeal to gardeners’.
The next challenge was to find a name for the stunning peony-flowered tulip collection. A picture of the tulip arrangement that Sarah had inadvertently created was posted on Thompson & Morgan’s Facebook page. After a hugely positive response, T&M followers on both Twitter and Facebook were asked to come up with a name for the new and exclusive tulip mix. Martine Ellison-Smith tweeted in with the winning name – ‘Cupcakes’.
The new collection with its newly-chosen name will feature in Thompson & Morgan’s latest Autumn Catalogue which is due out in late July. Tulip ‘Cupcakes’ will be available to gardeners for delivery later this year, but customers are advised to order early as T&M expects demand to be high.
Rebecca works in the Marketing department as part of the busy web team, focusing on updating the UK news and blog pages and Thompson & Morgan’s international website. Rebecca enjoys gardening and learning about flowers and growing vegetables with her young daughter.
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