Tulip ‘Cupcakes’ christened online

Tulip ‘Cupcakes’ christened online

Tweeter names world exclusive collection

Tulip ‘Cupcakes’ christened online

Tulip ‘Cupcakes’

A chance arrangement of tulips has led to the launch of an exclusive new mix by the UK’s most successful horticultural mail order company.

When Sarah King, one of Thompson & Morgan’s designers and a keen amateur photographer, was asked to take some photos of a new range of tulips for one of Thompson & Morgan’s catalogues, she was only too pleased to oblige. Having taken some pictures of each of the new varieties, she scooped them up and put them in a vase on the company’s reception desk.

‘I literally ‘plonked’ them in a vase’, says Sarah, ‘I didn’t want them to go to waste. They are so unusual and with their light fragrance, I thought they would make a perfect arrangement for our reception area’.

The arrangement caught the eye of Michael Perry, T&M’s new product manager, who recognised the potential for a fabulous new tulip collection. ‘We were going to offer the tulips individually to our customers, but having seen how stunning they looked together, we felt that a collection of ALL the varieties would really appeal to gardeners’.

The next challenge was to find a name for the stunning peony-flowered tulip collection. A picture of the tulip arrangement that Sarah had inadvertently created was posted on Thompson & Morgan’s Facebook page. After a hugely positive response, T&M followers on both Twitter and Facebook were asked to come up with a name for the new and exclusive tulip mix. Martine Ellison-Smith tweeted in with the winning name – ‘Cupcakes’.

The new collection with its newly-chosen name will feature in Thompson & Morgan’s latest Autumn Catalogue which is due out in late July. Tulip ‘Cupcakes’ will be available to gardeners for delivery later this year, but customers are advised to order early as T&M expects demand to be high.

Rebecca Tute
Rebecca works in the Marketing department as part of the busy web team, focusing on updating the UK news and blog pages and Thompson & Morgan’s international website. Rebecca enjoys gardening and learning about flowers and growing vegetables with her young daughter.

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