Always striving to provide gardeners with the very best customer experience, Thompson & Morgan is now able to offer its customers a new interactive element to its catalogues. Working in conjunction with Layar, a global leader in augmented reality and interactive print, T&M’s products are coming alive in the pages of its plant catalogues this spring.
Easy to use and extremely user-friendly, Layar is the world’s most popular platform for augmented reality. The company aims to ‘bridge the gap between the print and digital worlds’ – meaning that their technology can make printed images ‘come alive’ on the screens of our smart phones and tablets.
Since launching the Layar facility in January of this year, Thompson & Morgan has noticed that an increasing number of its customers are using Layar to view pages in its spring catalogues and are enjoying the new interactive digital experience.
Once customers have downloaded the Layar app onto their smart phone or tablet, they can scan the pages in the T&M catalogue which display the Layar logo. The scanned page then comes to life! Users can tap their device’s screen to view ‘how to’ videos and photo galleries; to buy products; to contact Thompson & Morgan and to share content on social media.
If it all sounds a bit sci-fi and techy and like something from a film starring Tom Cruise, then go to www.thompson-morgan.com/layar for more information and tips on how to get the most out of this fantastic technology.
Thompson & Morgan’s marketing services manager, Clare Dixey said ‘We’re really excited to be offering an augmented reality experience to our customers. T&M is keen to stay abreast of developments in technology which can provide our customers with an enhanced experience. We’re aware that not all of our customers will use the facility, but we’re noticing a good number of customers are enjoying the added content and ease of browsing and ordering’.
Sonia works at Thompson & Morgan in the role of press and communications officer. She is a self-proclaimed ‘reluctant’ gardener and is generally amazed if anything flourishes in her garden. Sonia has a ‘hands off’ approach to gardening and believes that this helps to encourage bees, butterflies and other wildlife. (That’s her excuse anyway!)
This is a brilliant use of technology.