Independent sowing and growing trials confirm incredicompost® can’t be beaten on performance
It takes confidence to launch a new product in a crowded market while claiming to have the best in the business, but consumer champion Which? has confirmed what Thompson & Morgan already knew: the mail order specialist’s incredicompost® really is the best overall compost for sowing seeds and raising young plants.
The premium-grade compost was officially launched in March 2015 in response to increased levels of Thompson & Morgan customer disappointment with existing blends on the market, which were leading to poor performance in their gardens from the mail order specialist’s core range of seeds and young plants. Following extensive in-house comparison trials incredicompost® was launched along with incredibloom® and incredicrop® fertilisers, promising the healthiest of plants with up to 400 per cent more flowers and fruit.
incredicompost® – prices from £9.99
Justifiably the trials team at Which? Gardening was keen to put the claims to the test. Their independent trials, carried out during the 2015 growing season, have named incredicompost® as the best overall compost for sowing seeds and raising young plants. It was given a score of 95 per cent for sowing seeds, setting it well ahead of the next best performer, which scored 80 per cent. It came miles ahead of the worst seed sowing performer, labelled a ‘Don’t Buy’ product by the trials team having scored just 33 per cent. For raising young plants incredicompost® also gained a high 90 per cent test score, leading to a Which? Best Buy.
Two seed varieties, antirrhinum and cabbage, were sown in the Which? trial and two plant varieties, fibrous begonias and tomatoes, were chosen for growing on. According to the trial report incredicompost® “had the highest germination rate by far for the antirrhinum seed and close to perfect germination for cabbage seed. The seedlings were all very healthy. The young begonias were the best in the test and the tomatoes were robust plants.”
In another Which? Gardening compost test looking at container performance, incredicompost® was listed as a recommended product: “The bedding plants [grown in incredicompost®] were dazzling. They shot away and were larger and flowered better than in most other composts early in the season. They were also superb in August.”
Comparison shot from Thompson & Morgan’s own trial programme
Thompson & Morgan Horticultural Director Paul Hansord said: “We always knew we were on to a winner with our first move into the compost market. Our aim with incredicompost® has been to develop a premium-quality product that brings consistency and reliability back to the market – something that has been missing since the increased use of green waste materials in a bid to reduce peat content in many well-known brands. Gardeners are keen to reduce their peat use but many have reported poor results with green-waste products.”
He adds: “To reduce the peat in our blend we have instead included wood fibre, sourced from Irish saw mills, actually making use of a surplus by-product. This wood fibre is graded by chip size, so each time we make a new batch we can guarantee consistency from our ingredients, leading to consistent performance from the compost, no matter the time of year or which ‘batch’ our customers are supplied from.”
incredicompost® comes packed with trace elements and minerals and like many other composts includes wetting agent for easy watering, plus a little pre-mixed fertiliser to ensure good early growth. What sets it out from the crowd is a pre-packed sachet of incredibloom® in every bag for mixing in at planting time, ensuring strong healthy growth for 7+ months – a little goes a long way! Separating the feed into a sachet prevents degradation (leading to either a lack of nutrients for plants or nutrient scorch), a common problem with other pre-mixed, long lasting composts.
If you can’t afford failure in the garden, choose incredicompost® for the best performance from all your seeds and plants. Click here to view incredicompost®. Prices from £9.99.
Kris Collins works as Thompson & Morgan’s quality control manager, making sure customers new and old are kept up to date on the latest plant developments and company news via a wide range of media sources. He trained in London’s Royal Parks and has spent more than a decade writing for UK gardening publications before joining the team at Thompson & Morgan.
The latest innovation from the Thompson & Morgan Grafting Programme
Juniper berries and quinine bark from the same tree? Following the success of the dual-cropping Tomtato® (tomatoes and potatoes from one plant) and Egg & Chips® (aubergines and potatoes on one plant), Thompson & Morgan is pleased to introduce its latest innovation in grafting technology: The Gin & Tonic Tree™.
It may sound impossible (so did the Tomtato® concept!), but UK gardeners can now grow juniper berries and quinine bark on the same plant, thanks to a major breakthrough in grafting technique.
The mail order seed and plant specialist has cornered the market for dual-cropping grafted plants in recent years having invested heavily in a grafting development programme at its Suffolk trial grounds.
The project has come on in leaps and bounds under the stewardship of Rolf Paoli, who joined the firm in spring 2015, bringing with him a reputation for creating the seemingly impossible.
The Gin & Tonic Tree™ is set to be the first in a series of grow-your-own beverages. Expect to see the Vermouth Vine and Sherry Cherry following in future years.
A limited stock of the Gin & Tonic Tree™ has been made available for the spring despatch season. A further 100,000 plants will be made available this summer for autumn delivery.
Thompson and Morgan recommends growing The Gin & Tonic Tree™ alongside a lemon tree to complete the ingredient list. For a bit of fun this was our 2016 April Fools joke. We hope you enjoyed it?
Kris Collins works as Thompson & Morgan’s quality control manager, making sure customers new and old are kept up to date on the latest plant developments and company news via a wide range of media sources. He trained in London’s Royal Parks and has spent more than a decade writing for UK gardening publications before joining the team at Thompson & Morgan.
Grow with Thompson & Morgan this season for a chance to win up to £10,000!
The UK’s largest seed and plant retailer has announced a host of gardening competitions for the 2016 season, rewarding customers for their growing skills.
The highest value prizes are linked to the giant veg growing world.
Giant Pumpkin – Win up to £10,000
As sponsor of the UK’s official giant pumpkin weigh in, it is stumping up a £10,000 cash reward for a world record breaking entry, £1,000 for a new UK weight record or £500 for the largest pumpkin entered on the day if no records are broken. To take part, gardeners simply need to bring their entries to The Autumn Pumpkin Festival, Royal Victoria Park, Netley, Southampton on 8th October.
Gardeners growing Tomato ‘Gigantomo’® this season can take the fruits of their harvest to the Harrogate Autumn Flower Show (16-18 September) and take part in the National Gigantomo® Championships. Thompson & Morgan is offering £1,000 for the heaviest fruit entered. If that entry beats the current world record (7lb 12oz) the cash jackpot rises to a whopping £5,000.
Tomato ‘Gigantomo’ and Sunflower ‘Tall Timbers’
Having awarded a record £1,000 for the UK’s tallest sunflower in 2015, Thompson & Morgan is upping the ante for the season ahead. The £1,000 prize still stands, but if the grower has raised their plant with the company’s own incredibloom® fertiliser, the prize jumps to £2,000. If that entry also breaks the current world record (9.17m – 30ft 1in) the lucky entrant will receive a cheque for £4,000 (£2,000 for a world record breaker not grown in incredibloom®).
Gardeners don’t need to be growing giant specimens to take advantage of the prizes on offer. A host of smaller prizes are also up for grabs through a wide range of online competition categories. These test photographic flare as well as growing skills.
How does a £50 Thompson & Morgan voucher sound, simply for growing one of the easiest hardy annuals? If you are supporting the charity Thrive by growing the exclusive Sweet Pea ‘Eleanore Udall’ make sure to take photos of your plants in bloom, or perhaps a vase of fresh cut flowers. The five best photos entered will each receive a £50 Thompson & Morgan voucher to spend on the garden for the 2017 season.
Wildlife gardeners can win £100 of flowers to attract even more wildlife to the garden, simply by submitting their best garden wildlife shot – from butterflies and beetles to birds and badgers, Thompson & Morgan wants to see what creatures are visiting your garden this season.
Closing date for all online competitions is 30 September 2016. For full details of these competitions, plus many more, click here. Giant Pumpkin entries must be brought to The Autumn Pumpkin Festival, Netley, Southampton on 8th October for judging.
Kris Collins works as Thompson & Morgan’s quality control manager, making sure customers new and old are kept up to date on the latest plant developments and company news via a wide range of media sources. He trained in London’s Royal Parks and has spent more than a decade writing for UK gardening publications before joining the team at Thompson & Morgan.
As a Royal Academy exhibition examines the role gardens have played in art history, with Monet masterpieces as the starting point, Thompson & Morgan reveals its historic link with the world famous artist, his gardens and paintings.
Kris Collins works as Thompson & Morgan’s quality control manager, making sure customers new and old are kept up to date on the latest plant developments and company news via a wide range of media sources. He trained in London’s Royal Parks and has spent more than a decade writing for UK gardening publications before joining the team at Thompson & Morgan.
Kris Collins works as Thompson & Morgan’s quality control manager, making sure customers new and old are kept up to date on the latest plant developments and company news via a wide range of media sources. He trained in London’s Royal Parks and has spent more than a decade writing for UK gardening publications before joining the team at Thompson & Morgan.
