Size does matter: Thompson & Morgan sees shift in customer buying patterns

Busy gardeners looking for easy solutions boost Garden Ready plant sales for mail order giant

Sales of Thompson & Morgan Garden Ready plug plants have nearly tripled in the past season as gardeners look for time saving products alongside value for money. It seems gardeners still want the financial benefits of buying young plants instead of mature plants, but without the hassle of potting up and growing on before planting out.

T&M vs Competitiors Garden Ready

T&M vs Competitiors Garden Ready

 

The mail order seed and plant specialist supplied more than 4 million Garden Ready bedding plants to UK gardeners in 2015. When asked if they would be buying them again in a satisfaction survey powered by Typeform, 96 per cent said they would be back for more in spring 2016, giving the concept a 5 star rating for quality on arrival and performance in the garden.

 

The new plant sizing bridges the gap between traditional small mail order plug plants and larger retail pack bedding. Small enough to be produced and mailed as plug plants but big enough to rival and exceed pack plant performance, Garden Ready plants represent the perfect balance between convenience and value for money.

 

Thompson & Morgan Horticultural Director, Paul Hansord, says the over-sized Garden Ready plants bring many benefits in comparison to smaller plugs and larger pack plants: “Our Garden Ready bedding plants are selected and grown to give our customers the best possible performance in the garden, we send them direct from the nursery at the perfect time for planting, usually before blooms form, for quicker establishment, better root growth and flowering, and a longer, stronger display.”

Garden-Ready-Plant

Garden-Ready-Plant

 

Unlike smaller plug plant offerings sent early in the season, which remain popular with Thompson & Morgan customers who prefer a more hands on approach to their gardening, the Garden Ready plants are despatched from May onwards, already hardened off for immediate planting – just watch out for late frosts.

 

Launching the concept in 2014, the mail order specialist supplied 1.5million Garden Ready Plants to customers in the first year. That figure nearly trebled in 2015, with 4,020,000 plants sent out during the busy spring and autumn despatch windows. Expecting strong demand to continue in 2016, Thompson & Morgan is putting more varieties into Garden Ready production with 44 bestselling seasonal bedding varieties now in the range.

 

Petunia Easy Wave

Petunia’ Easy Wave’

Despite 94 per cent of customers rating garden ready as value for money, Thompson & Morgan is seeking to make these premium plugs even more economical in 2016 with a range of multi-buy deals. One 30-plant pack retails at £14.99 but three packs can be had for just £35. Customers buying three packs will also receive a £5 voucher for their next Thompson & Morgan purchase. Catering for gardeners working on bigger plots, bumper 120- and 360-plant collections have also been developed, which will take prices down to just 27p per plant for the 2016 season.

 

Gardeners can take part in Thompson & Morgan’s next big survey for a chance to win a 30 pack of Garden Ready plants, 2 x Easy Fill Hanging Baskets and 25 litres of incredicompost, together worth £45. Five lucky winners will be selected at random from entries received before 31 March 2016.

Visit www.thompson-morgan.com/hanging-basket-survey to take part

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The Chilli Challenge

Back in March, I challenged the members of my local gardening club to a chilli challenge.

All were given a packet of Chilli ‘Numex Twilight’, my favourite chilli for windowsill growing – it’s a manageable size for indoor growing, and at its peak you end up with a rainbow of decorative chillies that will get the admiration of anyone visiting the house.

chilliI set two classes for the challenge – most number of chillies on one plant, and the healthiest looking chilli plant. To level the playing field I provided everyone with a stash of 2 litre pots and the plants had to be grown in these. Other than this they had free reign on compost choice, fertiliser and training (staking, pinching out, etc).

Last Saturday I joined everyone at the local village hall for the end of season flower and produce show. I had been looking forward to seeing how everyone got on, but on Friday evening it suddenly hit me that I’d potentially given myself a really big task. “Why on earth did I choose most number of chillies as a category!?” I had visions of me being there all day, constantly losing count and starting again.

So as I sheepishly entered the hall I was relieved to see ten plants for judging with varied crops of chillies on them.

All the plants had chillies that I would easily recognise as Numex Twilight, but it was interesting to see the variation in habit and size. One reached well over 3½ foot while another wasn’t much more than 18inches high. Most had the small leaves expected of the variety while one or two had large leaves rivalling sweet pepper plants.

Lowest chilli count was 1 (an easy job for me!). Yet I awarded this plant third place in the healthiest plant category – lush foliage with plenty of life left in it for cropping through winter.

The heaviest cropping plant had 203 fruits on it, although none of them had yet ripened. The plant looked so healthy too, that I also gave it 1st place in the second category.

chilliJudging was carried out in the morning, I then returned for the open show in the afternoon, bringing with me my best Numex Twilight plant to show the rainbow of colours that everyone could expect from their plants. Winners announced, I was called on to read out the raffle winners, many of whom went home with Thompson & Morgan seeds for sowing next season. Winners of the chilli categories received seeds of my 10 favourite Thompson & Morgan chillies plus a book on chillies kindly donated by another member.

I received many a compliment for my chilli plant (admittedly grown in larger pot, but fed just once back in June).Returning home I decided to make a feature of it in the kitchen. Setting it alongside my chilli chain – a mix of chillies picked from my plants, all strung together with a needle and thread (the needle goes through the stalks so the fruit is undamaged). These are then hung to dry out ready for a long life of varied uses in the kitchen.

I hope you are all doing as well with your plants. I’d love to see how you are getting on, post your photos on the Thompson & Morgan Facebook page.

 

Find more chilli articles, growers guides and a few tasty recipes at our chillies & sweet peppers hub page.

Chilli update: Some like it hotter!

Having looked at how to keep your chilli plants cool during summer extremes in my last update, I thought I’d flip the focus this time and look at ways of packing extra heat into your chillies.

All chilli varieties fall within their own heat range on the Scoville Heat Scale. If you are new to the scale, the ratings simply represent the number of drops of water needed to dilute the heat of the chilli until you can no longer feel the heat in your mouth. Luckily plant scientists have done this for us so we don’t need to find out the hard way!

SCOVILLE

Some growers often report a lack of heat in their chillies after harvest, despite growing some of the hotter strains.  Fortunately, there are a few simple tricks you can employ to ensure your chillies top out at the high end of their Scoville range.

chilli updateA lack of heat is often down to treating the plants too well during the growing season – the heat in a chilli is the plant’s defence mechanism against environmental stress (drought and excessive sunshine/heat) and hungry animals munching on the plants in the wild – interestingly only mammals are affected by the heat in chillies, birds and reptiles can eat them with no ill effect.

Give your chilli plants too much comfort during the growing season and they think there is no need to pack their fruits with heat (sorry to anthropomorphise, I try not to do this when it comes to plants and animals but sometimes it can’t be helped!).

So, to increase the heat and produce fiery chillies the answer is simple – a bit of harsh treatment and tricking them into thinking they are under animal attack.

chilli-updateThe first tip to hotter chillies is to allow a good drying period before each watering, even letting the plants wilt for half a day or so before giving them a good drink. I did this earlier in the week, As you can see, having let the plants droop, they soon picked up after a good watering. Don’t do this too many times as it will eventually weaken the plant and have a negative effect, but 3 or 4 times through the season should get the results you want without long term damage to the plant.

Secondly, make the plant feel it is under attack from a hungry herbivore – once a week scrunch a few leaves by hand, even snap the odd side stem, and the plant will think it is being eaten and pack extra heat into its fruit to prevent future attacks.

Thirdly, pump up the heat. Grow two of the same chilli variety in your greenhouse, one at floor level and one as high up on shelving as possible where temperatures will be higher (hot air rises). You’ll notice on eating that the chillies picked from the plant on the floor will be cooler to taste than those picked from the plants on high. Similarly grow one on a windowsill and another in the garden – the garden plant will produce cooler chillies than the one grown in the warmth of the house.

And finally, there is the cheat’s way. I’ve never tried this but I’ve heard that by adding a hot chilli sauce like Tabasco to your watering can, you will transfer the heat to your chillies. You can even try this with sweet peppers and tomatoes and turn them hot. I’d love someone to give this a go on their tomatoes and let me know the results!

 

Head to our dedicated hub page for more excellent tips, chilli and sweet pepper growing guides, and variety specific advice.

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