Independent sowing and growing trials confirm incredicompost® can’t be beaten on performance

It takes confidence to launch a new product in a crowded market while claiming to have the best in the business, but consumer champion Which? has confirmed what Thompson & Morgan already knew: the mail order specialist’s incredicompost® really is the best overall compost for sowing seeds and raising young plants.

The premium-grade compost was officially launched in March 2015 in response to increased levels of Thompson & Morgan customer disappointment with existing blends on the market, which were leading to poor performance in their gardens from the mail order specialist’s core range of seeds and young plants. Following extensive in-house comparison trials incredicompost® was launched along with incredibloom® and incredicrop® fertilisers, promising the healthiest of plants with up to 400 per cent more flowers and fruit.

incredirange - incredicompost®

incredicompost® – prices from £9.99

Justifiably the trials team at Which? Gardening was keen to put the claims to the test. Their independent trials, carried out during the 2015 growing season, have named incredicompost® as the best overall compost for sowing seeds and raising young plants. It was given a score of 95 per cent for sowing seeds, setting it well ahead of the next best performer, which scored 80 per cent. It came miles ahead of the worst seed sowing performer, labelled a ‘Don’t Buy’ product by the trials team having scored just 33 per cent. For raising young plants incredicompost® also gained a high 90 per cent test score, leading to a Which? Best Buy.

Two seed varieties, antirrhinum and cabbage, were sown in the Which? trial and two plant varieties, fibrous begonias and tomatoes, were chosen for growing on. According to the trial report incredicompost® “had the highest germination rate by far for the antirrhinum seed and close to perfect germination for cabbage seed. The seedlings were all very healthy. The young begonias were the best in the test and the tomatoes were robust plants.”

In another Which? Gardening compost test looking at container performance, incredicompost® was listed as a recommended product: “The bedding plants [grown in incredicompost®] were dazzling. They shot away and were larger and flowered better than in most other composts early in the season. They were also superb in August.”

Thompson & Morgan's incredicompost® trials

Comparison shot from Thompson & Morgan’s own trial programme

Thompson & Morgan Horticultural Director Paul Hansord said: “We always knew we were on to a winner with our first move into the compost market. Our aim with incredicompost® has been to develop a premium-quality product that brings consistency and reliability back to the market – something that has been missing since the increased use of green waste materials in a bid to reduce peat content in many well-known brands. Gardeners are keen to reduce their peat use but many have reported poor results with green-waste products.”

He adds: “To reduce the peat in our blend we have instead included wood fibre, sourced from Irish saw mills, actually making use of a surplus by-product. This wood fibre is graded by chip size, so each time we make a new batch we can guarantee consistency from our ingredients, leading to consistent performance from the compost, no matter the time of year or which ‘batch’ our customers are supplied from.”

incredicompost® comes packed with trace elements and minerals and like many other composts includes wetting agent for easy watering, plus a little pre-mixed fertiliser to ensure good early growth. What sets it out from the crowd is a pre-packed sachet of incredibloom® in every bag for mixing in at planting time, ensuring strong healthy growth for 7+ months – a little goes a long way! Separating the feed into a sachet prevents degradation (leading to either a lack of nutrients for plants or nutrient scorch), a common problem with other pre-mixed, long lasting composts.

If you can’t afford failure in the garden, choose incredicompost® for the best performance from all your seeds and plants. Click here to view incredicompost®. Prices from £9.99.

Full coverage of the compost trials can be found in the Jan/Feb 2016 and April 2016 issues of Which? Gardening

Kris Collins
Kris Collins works as Thompson & Morgan’s communications officer, making sure customers new and old are kept up to date on the latest plant developments and company news via a wide range of media sources. He trained in London’s Royal Parks and has spent more than a decade writing for UK gardening publications before joining the team at Thompson & Morgan.

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