Thompson & Morgan survey reveals nation’s habits when it comes to summer hanging baskets
Love them or loathe them, nothing sets up the garden for summer like a vibrant display of hanging baskets. As the UK’s leading mail order supplier of seasonal basket plants, Thompson & Morgan has surveyed the nation’s gardeners to see how they use them to best effect in their garden, with some interesting findings.
• Red is the nation’s favourite basket flower colour
• Begonia ‘Apricot Shades’ named best basket plant
• Begonias, fuchsias and petunias hold the top slots but….
• 60% of gardeners are planning to try something new in their summer baskets this year
• Hanging basket numbers per garden ranged from 1 to 28, but the average is 5.4 per plot
• 15% of gardening households don’t include hanging baskets in their summer displays
Hanging baskets are all about showing off and adding colour to the garden scene, so Thompson & Morgan was keen to identify the nation’s favourite floral basket shades. When gardeners were invited to take the Thompson & Morgan online survey this spring, the top three flower colours were red (24%), purple (22%) and pink (17%). Just 5% prefer white flowers, and while only 10% chose yellow and 9% orange, Begonia ‘Apricot Shades’ received the most mentions as a favourite hanging basket plant, with trailing begonias, petunias and fuchsias in general filling the top slots.
The survey findings reveal that the majority of basket gardeners use just two or three flower colours in their basket displays (38%), with only 9% sticking to one colour. 26% go all out with a riot of mixed colour in their baskets, while 27% of respondents said they employ a combination of single colours, duos, trios and mixes across their various baskets.
Hanging baskets seem to be the place for gardeners to experiment with new plants, with over 60% looking to try something different in their displays this summer. Thompson & Morgan sales analysis shows that the new edible Fuchsia Berry and the unusually speckled Petunia ‘Night Sky’ are stand out ‘experimental’ basket options for customers this season.
Tastes in basket style are fast changing too, with just 13 per cent opting for traditional moss-lined wire baskets. Coir matting is now the preferred option for lining older style baskets, but 45% of respondents said they had no need for basket liners as they now use pre-lined wicker baskets or plastic Easy Fill Baskets that need no lining at all. These were also chosen for their durability and ease of planting and upkeep through the season.
Only 36% of basket gardeners have tried fruit or vegetables in their hanging displays, despite many edible plants being suitable for baskets. For those that do grow their own this way, strawberries, tomatoes and mixed herbs were the most common planting option, but the new edible Fuchsia Berry and basket Blackberry ‘Black Cascade’ look set to shake things up.
Gardeners are savvy about the benefits of regular deadheading of basket plants to promote more flowers and extend the life of their baskets – Just 1% admitted to never deadheading, saying life is too short. But 31% dead head their basket plants on a weekly basis, and 29 % do it daily. 23% deadhead twice a week, leaving 15 percent to do it “when remembered”.
Thompson & Morgan’s survey also threw up some interesting findings when it comes to the nation’s use of winter and spring hanging baskets, to be revealed soon.
Kris Collins works as Thompson & Morgan’s communications officer, making sure customers new and old are kept up to date on the latest plant developments and company news via a wide range of media sources. He trained in London’s Royal Parks and has spent more than a decade writing for UK gardening publications before joining the team at Thompson & Morgan.