Fabulous Fuchsia ‘Icing Sugar’ tipped for success in 2017: will this year’s cover outdo last year’s best seller?
T&M will give customers DOUBLE their money back if they don’t agree that this is the best fuchsia they’ve ever grown.
When Paul Hansord, horticultural director of Thompson & Morgan gifts the UK’s largest online plant retailer, saw Petunia ‘Night Sky’ last year, he immediately tipped it for success and featured it on the front cover of T&M’s spring catalogue. Sales of the spectacularly different petunia, which was a world first in flower patterning, exceeded all expectations with over 175,000 plants despatched last season. Retailers commented that they could have sold many, many more plants than stock levels allowed.
This year a fabulous new fuchsia is gracing the cover of Thompson & Morgan’s spring 2017 catalogue, and forecasts suggest that it will be the mail order specialist’s best seller for next season. Paul Hansord says: “I’m so convinced of the performance and flower power of Fuchsia ‘Icing Sugar’ that I’ll give our customers double their money back if they don’t believe that this is the best fuchsia they’ve ever grown!”*
Paul’s confidence in Fuchsia ‘Icing Sugar’ is understandable. With its stunning frosted purple and cerise blooms and its compact habit, it is perfect for large patio pots and eye-catching border planting. Thousands of blooms are produced over the summer on a tidy cushion of dense foliage giving gardeners a great value, full season of colour. What also makes this fuchsia so special is that the rich, true fuchsia-pink sepals unfurl to reveal an unusual two-tone, twisting central corolla that has an intriguing frosted sheen to it.
Geoff Stonebanks, gardening writer, blogger and creator/owner of The Driftwood Garden near Lewes in Sussex, trialled ‘Icing Sugar’ for T&M last year and says: “The beautiful new fuchsia, ‘Icing Sugar’, certainly lives up to its name; a delicate and frosted gem.” Geoff added: “As an avid fuchsia lover, this delicate and frosted “Icing Sugar”, on show in my garden for the first time this summer, is utterly stunning.”
Petunia ‘Night Sky’ has not, as is often the case after a loud launch and high initial sales, dropped off the best seller list and T&M forecasts the continued success of this very special petunia. Unlike the markings of other varieties, which can be inconsistent, the speckled stars of ‘Night Sky’ are consistent across all the blooms with every flower offering a different astral constellation. When Petunia ‘Night Sky’ was first introduced, some gardeners speculated that the images of had been digitally ‘enhanced’ until they grew the plants and saw the stunning markings for themselves.
Petunias and fuchsias are top of the UK’s list of favourite bedding and container plants and consistently come first in consumer surveys. With Petunia ‘Night Sky’ winning a People’s Choice Competition at Thompson & Morgan’s show garden at Jimmy’s Farm, in Suffolk last summer, there is every hope that Fuchsia ‘Icing Sugar’ will have similar success as T&M’s lead cover item this year. Paul Hansord’s confidence in offering a ‘double your money back’ guarantee would suggest that he is in no doubt that it will be a big hit in gardens this summer.
For information on how to grow fuchsias, go to www.thompson-morgan.com/growfuchsias
*see website for terms and conditions.
Sonia works at Thompson & Morgan in the role of press and communications officer. She is a self-proclaimed ‘reluctant’ gardener and is generally amazed if anything flourishes in her garden. Sonia has a ‘hands off’ approach to gardening and believes that this helps to encourage bees, butterflies and other wildlife. (That’s her excuse anyway!)